Honda will follow the lead of Ferrari, McLaren, Toyota and BMW Sauber this week as they hold the official launch of their 2008 challenger, the RA108. The Japanese squad are hoping to wow guests assembled at their UK base in Brackley on Tuesday.
After enduring a disastrous 2007 campaign, during which they scored just six points, Honda could have easily eschewed a glitzy presentation in favour of a more low-key approach. There is, however, a real desire within the team to turn their fortunes around in 2008 and their fans will no doubt hope the decision to hold an official launch is indicative of a renewed optimism.