Make Cars Green is a global campaign, aimed at helping to reduce the impact of motoring on the environment. The FIA-led initiative, supported by global partner Bridgestone, will be rolled-out at campaign events throughout the year.
“The FIA has worked closely with the automotive industry in the introduction of energy efficient and environmentally relevant technologies in Formula One,” said FIA President Max Mosley. “It is encouraging to see that drivers at the top level of motor sport are backing this green approach and supporting our Make Cars Green Campaign.
“Energy efficient technologies are the future of greener motoring and we hope that the global platform that Formula One provides can help to accelerate their introduction on our roads.”
The campaign forms part of the FIAs ongoing commitment to work with policy makers, industry and motoring consumers to encourage greener motoring. The Formula One world championship will take a lead in this next year when hybrid devices called KERS (Kinetic Energy Recovery Systems) are introduced. These devices store energy under braking and re-use that energy for acceleration. It is the first in a number of initiatives set to make the sport more ‘road relevant and environmentally sustainable.