“Central and Eastern Europe is a vital market for ING, and one that is passionate about F1,” said Isabelle Conner, Head of Marketing, ING Group. “Hungary is the only Grand Prix in Central and Eastern Europe and its vital that we successfully use the Grand Prix to continue to build INGs brand in the region. It was a clear decision to take the title sponsorship for the Hungarian Grand Prix.”
The company also confirmed that they will continue to sponsor the Belgian race during 2008 and 2009, in addition to their two-year sponsorship of the Australian event. During the coming season, ING, who are also the title sponsor of the Renault team, will have on-track branding presence at 13 of the 18 races.
The Hungarian event will take place at the Hungaroring on August 3.